Haley Karinja
Social Media Strategist | Content Creator
Haley Karinja
Digital Media and Marketing Student at Fordham University Lincoln Center
Education
Fordham University, Lincoln Center
2021 - 2025
Bachelor of Arts in Digital Technology and Emerging Media
Minors: Film and Marketing at the Gabelli School of Business
Relevant Courses:
Marketing Principles, Business of New Media, Public Relations, Social Media, Integrated Marketing Communications, Branding, Consumer Behavior, Fundamentals of Communication and Media Studies, Introduction to Digital Technology and Emerging Media, Understanding Film, Understanding Television, Digital Cultures, Children and Media
Involvement on Campus:
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Undergraduate Women In Business Club (GirlBoss)​​: Social Media Manager​​
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Fordham Newspaper (Observer): Photographer
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Fordham University Influencer ("Ramfluencer")
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Fordham Filmmaking: Club Member
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Fordham Marketing: Club Member
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Fordham Fashion for Philanthropy: Club Member
Work Experience
Radio City Rockettes Digital Content Student Associate, Madison Square Garden Entertainment (NY)
Oct. 2023 - Present
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Collaborate with the social media team for the Radio City Rockettes to strategize, produce, edit, and post content across social platforms.
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Research and present the current trends in the social media industry and pitch ideas on how to execute trends to support the brand’s image, values, and mission on a weekly basis.
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Film short form video content to capture behind the scenes and support filming for specific trends and dance related content.
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Analyze and track engagement across social media platforms to detect patterns.
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Pitch potential influencers to collaborate with for influencer events and campaigns.
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Monitor community engagement across all social platforms on a daily basis, including: tracking user generated content, tracking fan interest, replying to comments in a branded voice, and reporting potential spam comments.
Content Creator, Freelance (Remote)
January 2022 - Present
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Create original video and photo content on my personal social media accounts depicting a New York City college student lifestyle on various platforms, specializing on TikTok (62k likes)
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Create promotional videos in collaboration with brands (Samsung, SoulCycle, Thayers, Glosslab, Parade, Puravida, Celcius, Braid and Wood, Apartment Therapy, and more)
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Engage with my audience on topics of lifestyle, college applications, navigating New York, fitness, and more
University Ambassador, SoulCycle (NY)
September 2022 - Present
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Create promotional content for my personal social media platforms to promote the Soulcycle brand to Fordham students
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Coordinate with SoulCycle NoHo team for social media campaigns and merchandise photo and video shoots weekly
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Event Planning: organize group rides and events Fordham Students in conjunction with organizations I am involved in on campus
Student Influencer, Fordham University (NY)
Sept. 2023 - Present
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Create content for Fordham University's Instagram and TikTok pages
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Collaborate with Fordham University's social team to brainstorm content ideas and utilize current trends
Contributing Editor, Apartment Therapy (Remote)
Apr. 2023 - Dec. 2023
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Filmed short form video content displaying my interior design in my college dorm for my personal social media platforms as well as @apartmenttherapy and @dorm_therapy; reaching 125K+ views
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Wrote articles and created short form video content directed towards incoming and current college students with inspiration and advice on dorm design and college lifestyle
Social Media Intern, Girl Gaze Pod (NY)
June 2023 - August 2023
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Create content for Instagram and TikTok, including short videos and informational graphics
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Collaborate directly with podcast host, Tayler Bradford
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Assist in the production of podcast episodes while recording behind the scenes footage
Social Media Intern, Ultraviolet Agency (NJ)
May 2022 - December 2022
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Developed editorial and content calendars for blogs and social media platforms (Facebook, Instagram, Pinterest, TikTok) for various clients specializing in luxury goods
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Created content that supported brand image and followed current trends
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Analyzed engagement across clients social media platforms to detect patterns and presented it to the clients in an appealing way.
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Utilized platforms like Meta Analytics, Tailwind, Asana, Hubspot, and more to work efficiently in an organized fashion.
Social Media Marketing Intern, Front Runner Sports (Remote)
March 2022 - May 2022
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Organized partnership contracts with clients to create posting schedules and ensured all posts were created and uploaded on time.
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Attended weekly creative team meetings to brainstorm content, marketing strategies, and potential new partnerships with brands and professional athletes.
Social Media Intern, Imagine This International
Women's Film Festival (NY)
March 2022 - May 2022
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Designed, scheduled, and posted content that related to trends and upheld Imagine This International Women's Film Festival values to engage and grow audiences
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Independently ran Instagram and Twitter accounts, raised Instagram engagement by 847% and reach by 409%
Retail Marketing Associate, Back on the Racks Consignment (NJ)
May 2021 - August 2021
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Hosted weekly live streams on social media to promote products, upwards of 2k viewers per 1 hour live stream
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Presented items for the target audience, gave personal anecdotes, related products to present trends, resulting in 100+ sales in 1 hour
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Designed and photographed outfits to post on social media and online for purchase
Metroscholar: Education and Development
Intern, Two River Theater (NJ)
Sept. 2019 - Jun. 2020
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Hosted weekly live streams on social media to promote products, upwards of 2k viewers per 1 hour live stream
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Presented items for the target audience, gave personal anecdotes, related products to present trends, resulting in 100+ sales in 1 hour
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Designed and photographed outfits to post on social media and online for purchase
Skills
Social Media Platforms
TikTok
Discord
GroupMe
Youtube
​Twitch
​Pinterest
Snapchat
Computer
Adobe Premier
Microsoft Suite
Google Suite
Basic Python
Basic Java
Canva
Wix
Whirlwind
Asana
HubSpot
Awards
1st Place in NJ: Stage Management
Speech and Theater Association of New Jersey (STANJ)
February 2021
Recipient of New Jersey's Annual Governor's Award in Arts Education
February 2021
I was nominated in the 2021 STANJ Awards in the "Stage Management" category for my efforts in my high school production of Clue. This production was particularly challenging because it was during Covid-19 and my school had placed many restrictions on the theater and rehearsal process. The show was entirely performed and recorded over Zoom, later it was edited and live-streamed to audiences.
After several rounds of interviews I was awarded 1st place in the state for Stage-management through STANJ as well as that years recipient of the New Jersey's Annual Governor's Award In Arts Education.​