Haley Karinja
Social Media Strategist | Content Creator
Work Experience
Madison Square Garden Entertainment: Rockettes Digital Content Student Associate
Oct. 2023 - May. 2025
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Collaborated with the Rockettes' social media team to brainstorm, create, edit, and post content across Instagram, Facebook, TikTok, Threads, and X, aligning with brand values of dance precision, women empowerment, and sisterhood, while engaging an audience of 5M+
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Contributed to the execution of 10+ high-profile celebrity collaborations—including the Backstreet Boys, Jordan Chiles, Jennifer Garner, and Meghan Trainor—to expand reach across new audiences
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Sourced and collaborated with influencers for Christmas season events, providing content ideas, filming behind-the-scenes footage, managing creator relationships, and tracking post-event engagement
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Curated weekly updates on pop culture, dance media, and social trends to identify opportunities for the Rockettes to participate in relevant conversations and boost brand visibility
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Analyzed engagement across platforms using Sprout Social and Tableau to make data-informed content strategy recommendations
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Provided weekly updates to the broader team on platform changes and new features to stay ahead in a fast-paced digital landscape
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Led idea development, posting, and engagement for @RadioCityMusicHall during the Christmas season takeover, ensuring alignment with both the Rockettes’ and Radio City’s social voice
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Monitored comments, engaged with fans, and reported spam to foster a positive and interactive community on Rockettes' social channels
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Tracked and repurposed user-generated content from Rockettes dancers by monitoring personal accounts, securing assets through talent management, and integrating content into official brand strategy
Freelance Digital Content Creator
January 2022 - Present
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Create original photo and video content across personal Instagram, TikTok, and Pinterest accounts, showcasing the NYC college student lifestyle through engaging short-form video content
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Cultivate and engage a growing community, achieving 5k followers and over 1M views across platforms
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Pitch and produce UGC promotional videos in collaboration with brands including Amazon Home, Samsung, Celsius, Thayers, Prada, SoulCycle, Rare Beauty, Glosslab, Sol de Janeiro, Fordham University, CeraVe, Parade, Dormify, Birch Coffee, Apartment Therapy, Dove, Origins, Grubhub, and more
Soulcycle: University Ambassador
September 2022 - Present
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Create promotional content on my personal Instagram and TikTok to drive brand awareness, resulting in 100+ new riders
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Collaborate with the studio team on bi-weekly social media campaigns, coordinating merchandise photo/video shoots
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Organize and host quarterly classes for college students, successfully attracting an average of 30 new riders per event
Contributing Editor, Apartment Therapy Media
Apr. 2023 - Dec. 2023
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Spearheaded the creation of the video that successfully launched Dorm Therapy, a subsidiary of Apartment Therapy, generating 180,000 views and 4,000 engagements across Instagram and TikTok
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Developed content focused on dorm life, organization tips, and decor, resonating with the student demographic
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Wrote 7 online blog posts to help students build confidence and navigate college life in their first-year experiences
Social Media Intern, Girl Gaze Pod (NY)
June 2023 - August 2023
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Created 15 posts for Instagram and TikTok, including short-form videos and informational graphics to promote episodes
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Assisted in the production of 8 podcast episodes, including recording behind-the-scenes footage and editing audio in Adobe Premiere to ensure high-quality episode production
Social Media Intern, Ultraviolet Agency (NJ)
May 2022 - December 2022
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Led social strategy and content creation for a New Jersey based food and beverage client, developing and posting Reels, Stories, and static posts across Instagram, Facebook, TikTok, X, and Pinterest
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Collaborated with team on large-scale content shoots while independently leading smaller-scale productions, contributing to creative direction, on-site execution, and post-editing
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Built and managed editorial calendars, aligning content with client goals, seasonal moments, and platform trends
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Presented social performance updates and creative strategy directly to the client in weekly meetings, serving as a key point of contact for all social deliverables
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Produced content for the agency’s own social media channels, highlighting client work and company culture
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Created a TikTok best practices training video and led a final-day presentation to educate the team on editing strategy and platform insights
Social Media Marketing Intern, Front Runner Sports (Remote)
March 2022 - May 2022
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Coordinated partnership contracts between college athlete clients and brands, managing deliverables, posting schedules, and deadlines to ensure timely execution
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Supported influencer campaign management by tracking content creation, approvals, and uploads across social platforms
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Participated in weekly creative meetings to brainstorm content strategy, marketing initiatives, and new partnership opportunities with both brands and professional athletes
Social Media Intern, Imagine This International
Women's Film Festival (NY)
March 2022 - May 2022
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Designed, scheduled, and posted content aligned with the festival’s values and current trends to increase brand awareness and engagement
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Managed Instagram and Twitter accounts independently, boosting Instagram engagement by 847% and reach by 409% through strategic content and audience-focused campaigns
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Created content that resonated with target audiences, driving growth and fostering a vibrant online community around the festival’s mission
Retail Marketing Associate, Back on the Racks Consignment (NJ)
May 2021 - August 2021
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Hosted weekly live streams on social media, attracting up to 2k viewers per session and driving audience engagement through interactive product promotions
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Presented and showcased products tailored to the target audience, sharing personal anecdotes and connecting items to current trends, resulting in 100+ sales in a single 1-hour stream
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Designed and photographed outfits for social media and e-commerce platforms, ensuring visually appealing and on-brand content that drove online purchases
Two River Theater: Metro Scholar (Education and Development Intern)
Sept. 2019 - Jun. 2020
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Selected for a competitive internship program designed for high school juniors, gaining hands-on experience in both Education and Development Departments
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Participated in workshops and collaborated with directors, writers, and stage managers to deepen understanding of theatrical production and creative development
Education
Fordham University, Lincoln Center
May 2025
Bachelor of Arts in Digital Technology and Emerging Media
Minor: Marketing at the Gabelli School of Business
Relevant Courses:
Digital Marketing, Marketing Principles, Business of Media and Entertainment, Business of New Media, Public Relations, Social Media, Integrated Marketing Communications, Branding, Consumer Behavior, Fundamentals of Communication and Media Studies, Introduction to Digital Technology and Emerging Media, Understanding Film, Understanding Television, Digital Cultures, Children and Media, Media History, Fashion and Digital Media, Psychology and Human Values
Involvement on Campus:
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Undergraduate Women In Business Club​​: Vice President/ Social Media Manager​​
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Fordham University Influencer ("Ramfluencer")
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Fordham Filmmaking: Club Member
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Fordham Marketing: Club Member
Skills
Social Media Platforms:
TikTok
Discord
Blue Sky
GroupMe
Youtube
Threads
​Twitch
X
Be Real
​Pinterest
Snapchat
Computer
Adobe Premier
Microsoft Suite
​Meta Business Suite
Capcut
Google Suite
Basic Python
Tailwind
Splice
Basic Java
Canva
Sprout Social
Wix
Google Analytics
Whirlwind
YouTube Studio
Air Table
Asana
HubSpot
Tableau
Awards
1st Place in NJ: Stage Management
Speech and Theater Association of New Jersey (STANJ)
February 2021
Recipient of New Jersey's Annual Governor's Award in Arts Education
February 2021
I was nominated in the 2021 STANJ Awards in the "Stage Management" category for my efforts in my high school production of Clue. This production was particularly challenging because it was during Covid-19 and my school had placed many restrictions on the theater and rehearsal process. The show was entirely performed and recorded over Zoom, later it was edited and live-streamed to audiences.
After several rounds of interviews I was awarded 1st place in the state for Stage-management through STANJ as well as that years recipient of the New Jersey's Annual Governor's Award In Arts Education.​