Haley Karinja
Social Media Strategist | Content Creator
Apartment Therapy Media
Founding Student Contributing Editor of Dorm Therapy
October 2023 - April 2025
As a Student Contributing Editor for Dorm Therapy, Apartment Therapy’s Gen Z-focused vertical, I helped launch the brand’s presence by creating content that blended personal storytelling with content creation to help students navigating the transition to college and dorm life. This experience allowed me to combine my love of content creation and inspiring others. I also gained experience in writing in the form of blog posts.
What I Did in This Role:
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Spearheaded the creation of the video that successfully launched Dorm Therapy, a subsidiary of Apartment Therapy, generating 180,000 views and 4,000 engagements across Instagram and TikTok
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Developed content focused on dorm life, organization tips, and decor, resonating with the student demographic
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Wrote 7 online blog posts to help students build confidence and navigate college life in their first-year experiences
Short Form Video Content
I created content for Dorm Therapy's social media accounts, some of which were collaborated with my personal social accounts. Each was posted to both Instagram and TikTok.
city chic meets floral charm in @haley karinja🦋’s dorm at fordham university 🌸 #dormtour #dorminspo #collegelife
180k Views, 4k engagements across platforms
@haley karinja🦋’s new dorm aesthetic loading in 3,2,1.... 🌸💓🛼 #dormtour #collegelife #fordhamuniversity #fordhamdorm #dormmakeover
80k Views, 6.1K engagements across platforms
1989 songs (and now chai sugar cookies!) are forever on repeat. 🔁 try @Taylor Swift’s favorite cookie recipe adapted from #joythebaker at the link in our bio.
X Views, X engagements across platforms
